Monthly Archives: September 2015

5 Biggest Mistakes Motivational Speakers Commit

One of the best ways to learn how to become an effective motivational speaker is by avoiding the biggest mistakes that others commit. Here are the five biggest mistakes that you should avoid.

1.Assuming that the members of the audience already know what you are talking about

This is a big mistake because: first, you risk talking about something that no one understands but you, rendering you an ineffective motivational speaker; and second, you risk offending people by telling them that they surely know something they actually don’t.

Even if some people in the audience know what you are talking about, care to explain briefly or give an introduction for those who are not aware of it. Do this even if you are just talking about a particular term, process, or incident. Most importantly, don’t say something like “Do you remember this when you were in fifth grade…” or “I’m sure everybody knows this…” because it will come across to some people as “You are an idiot if you don’t know what this is.”

Just go explain something and leave the assumptions to yourself. They’ll ask if they need further clarifications.

2.Starting the speech without argument or proposition

Motivational speakerSome people in the audience don’t know what your speech is for while some are not even genuinely interested. Hence, you have to make them realize that they have to listen by raising an argument that will challenge their beliefs or by raising a proposition that will serve as the center of discussion. They may get lost halfway through your speech, but they can still get back on track if they know exactly what you are trying to prove or disprove.

An effective motivational speaker starts his speech with a question, a statement that represents his entire speech, or an anecdote that can show the audience the entire picture even before he starts.

3.Overuse of PowerPoint and other visual presentations

Visual presentations only serve two purposes: to prevent boredom and to clarify key pointers. They are strategically used in between long segments or parts of a speech to maintain the attention of the audience, and also serve as a reinforcement to make the key pointers easy to remember. A motivational speaker should never rely on visual presentations because these are just support. Otherwise, the speaker will look like a moderator who introduces the presentations and reads the texts for clarification instead.

4.No bottom line

Many motivational speakers get lost in their own pointers and arguments that they end up not knowing what to prove anymore. You can talk about the success behind online business for an hour, but it won’t mean anything if you can’t even tell the audience how it is significant to their lives. You can talk about the latest treatments in dreaded diseases that helped you overcome your own battle, but the audience won’t care if they won’t have an idea how to avail of them. You can talk about yourself the whole day, but it won’t inspire anyone if you can’t make a point in telling your life story.

Start with the bottom line when writing your speech. Build the body and collect the data from there.

5.Not injecting human interest

Non-scientists think that scientific paper presentations are boring because the speakers only talk of hard facts and data that are not readily usable for average people. That’s understandable though since the audience all belong to the scientific community.

However, imagine how a group of housewives or teenagers will react if you present them charts full of statistics and data that are hard to interpret. You can elaborate on the facts but it still won’t be enough because they need to have something that they can relate to. This is where human interest enters the picture.

Mention examples that apply the facts that you will present. Give anecdotes. Make them more human and less numbers. They can’t be motivated if they can’t understand a thing you are saying.

Tips Content Writers Should Remember for Web Writing

Writing for the web is not an easy task. Aside from being fluent in writing with the language that potential buyers can easily understood, content writers should also be knowledgeable with the SEO tips that can optimize their articles for search engines. The aim of their article is not only to entertain and inform readers, it also aims to drive traffic to the website they are promoting.

For the professionals specializing in web writing, there are several things that they have to remember. These are the tips that can help content writers achieve their goal in web writing. Here are the tips that the writers should take advantage of when they are writing for the web.

First, it is recommended that a writer understands how the users read. Users do not usually read everything on the web, unlike a book where they read from cover to cover. Users usually skim content, trying to get to the gist of things without reading the entirety of the article. As a writer, it is imperative to understand this to make a better article.

Content writingSince the users will just be skimming for bits of information that can give them a quick impression on what the article’s message is, the writer must make sure to write content that can be easily skimmed and scanned. This means, the professional should be direct and meaning. If possible, try writing in bullet points and numbered lists as well.

Be as brief and concise as possible. There is no need to write using highfalutin words. The aim is not to impress the users with the writer’s familiarity of the dictionary, after all. The aim of the article is to make the most out of the interest of casual visitors, to keep them reading without having to scramble just to understand what those difficult words mean.

Be sure to know who the article is for. This means that the writer must know who the audience is, understand their needs, and why they come to the web page. Doing this allows content writers to determine what style they should use in their writing. It helps the professionals decide what information should be included in the articles, as well.

If the author knows who the audience is, then it should be easier to engage them. If the professional just imagines who the readers are and keep them in mind while writing, then it should be possible to use a voice in writing that talks to readers directly. There will be interaction with the audience, even through writing.

Content writers must build trust. That is why it is highly recommended that they remain factual and accurate with what they are writing. Verify the information included in articles, use links to trusted websites, or quote trusted experts. Fix any errors found in the article as soon as possible, as well.

Help the audience – as well as the search engines – to find the content. The content should be organized in the website in a way that is easily navigable. Make use of hyperlinks to make it easier for the readers to go to helpful sites. Take advantage of keyword research tools know what keywords the audience are likely to use when searching for your article. Make sure to use keyword phrases on the content as well.

Do not be stingy with the expert knowledge being shared in the content. Content writers should be generous in sharing what they know since users usually valuable expert knowledge. When you share expert knowledge honestly and generously, it helps build the credibility of your authority on the field. However, remember to organize one’s expert knowledge into pieces that the readers can easily digest.

These are just some of the tips worth following. The web writing professionals will surely achieve success in their field when they follow these tips. Be sure to spend time and effort into these tips to ensure that you gain the proper recognition in web writing.